The Swiss designers approach to design became the essence of all modern design processes for digital or print products. Some terminology commonly used by designers appeared as a result from their work such as gutter, grid, modular grid and so on. This gave them a system where you could move text and other objects around, and resulted in more space for more information. They created multi-column grids where text could be positioned and aligned to any side of the page. For example, a lot of multi-language documents had to be printed, which required an extra column for French, German, English or any other necessary language translation.ĭue to their contribution the classical “symmetric” approach (text is positioned in the center of the page) to print was changed. In addition to that, the overall conditions of this particular time created a lot of typographical problems which designers had to solve. Switzerland was a neutral country during the First World War and became a shelter for numerous talented refugees where their creativity could grow. The modern typography grid terminology is mainly associated with Swiss design and such names as Muller Brockmann, Max Bill, Richard Paul Lohse and Karl Gerstner . Sources: Graphics and Typography and ZID Imperio It was based on a system of joining / fitting different parts which extended to typography where it was based on joining or separating letters, words, paragraphs, images and shapes. It naturally led them to the very practical grids used in industrial design and architecture. This was the opposite of what it was like before when decorating the objects was more important. This means function dictates the form and shape when designing objects. Early 20th Century ImpactĪ few years later, the Bauhaus school was opened with the declared principle of “Form and Function”. The new style replicated the new world, suggesting a totally new attitude to colour and grids, and was promoted through their magazine. The founders of the movement Theo van Doesburg and Piet Mondrian created a new visual style in 1917 based on simple geometric forms, perpendicular lines and primary colours. Some people think the movement appeared as a reaction against over-decorative ‘ Art Deco’ style. The followers of the movement considered that global visual language should correspond to the modern / new era. The Dutch ‘De Stijl’ movement is considered to be the direct ancestor of modern grid systems. To understand why it developed as one of the most effective ways to design we should examine the history of grid design. They help designers organise any type of system in a clear way which is easy to navigate through and are used extensively within digital products such as websites or apps. Even the streets you walk and the modular furniture in your house follow some kind of grid. In website design, print production such as magazines, books or leaflets.
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